Buy my new book, Media Interview Techniques

Buy my new book, Media Interview Techniques

My new book, Media Interview Techniques, has just been published.

I wrote it as the definitive guide to doing media interviews, and it’s for anyone who ever acts as a spokesperson for their organisation, anywhere in the world, as well as PR advisors and communications specialists. It doesn’t just contain the detail of my eight-step guide to media training, but also the views of a range of journalists and other communications specialists.

Watch me using some of the techniques described in the book during my appearance on Channel 5 News last month.

You can now buy Media Interview techniques from Kogan Page, and if you use the code ‘MKTAYLOR’ you’ll receive an exclusive 20% discount.

Robert Taylor shares a lifetime of experience training spokesmen for media interviews in this one book. It’s a treasure trove of information, examples and guidance. Quite simply, if you love or fear giving media interviews you will learn something from Robert’s expert advice.

Vickie Sheriff, Former Official Spokesman for the Prime Minister

Robert is a genuine master of his craft.

Marc Cornelius, Founder and Managing Director, 80:20 Communications

As a new charity… it’s really important that we use media interviews to raise awareness of our work and increase support for our cause. Robert’s coaching and techniques make sure we get the most out of every opportunity to tell ‘the world’ what we do and why it’s so important.

Jonathan Ludford, National Communications Manager, Canal & River Trust

Packed with tried and trusted tactics and dozens of examples from real life situations, this is an essential read both for newcomers and experienced spokespeople wanting to stay ahead of the game.

Cathie Burton, Spokesperson, Head of Communication and Media Relations, Organization for Security and Co-operation in Europe

Undertaking a media interview is always challenging but these…hints and tips make that challenge less daunting, indeed almost something to look forward to…. An entertaining read, combined with sound practical advice, ranging from how to construct a message sandwich through to ideas about posture, breathing and relaxation.

Caroline Black FCIPR, Managing Director, Caroline Black & Associates

Robert Taylor is one of the few trainers in the market who can call upon real-world experience, supporting theory and anecdotal evidence to make his case….This book will be of great interest to students and practitioners.

Michael Johnson, former editor of International Management magazine and director of McGraw-Hill World News

Robert Taylor’s book provides a thorough and comprehensive approach to media training. Full of good guidance, smart thinking and useful examples, this book demonstrates Robert’s in-depth knowledge and experience in the world of media and is a ‘must read’ for anyone preparing for a media interview.

Henrietta Mackenzie, Associate Director, Edelman

Robert Taylor writes with authority on a subject he knows inside out and with the same easy style you get in his face-to-face workshops. Robert’s model works equally for a private sector client, public sector body or a not-for-profit, and has become a core part of our organisation’s media training programme. I’d certainly encourage any press officer to read Media Interview Techniques before prepping their spokesperson for media calls.

Krysteen Ormond, Public Relations & Media Manager, Falkland Islands Government

Today’s news isn’t gone tomorrow: we’re reminded that it will be available online and will influence a brand’s future for decades. Robert’s crystal clear writing style, along with the exercises ending each chapter, will give any spokesperson or executive the confidence to develop constructive relationships with important influencers across all media channels.

Donald Johnson, Head of Brand Strategy, National Grid plc.

Robert Taylor is as thorough as they come and this guide reflects his detailed approach. It is an important reference point for companies and PR practitioners alike and will definitely be an additional tool we use when advising our clients, both global and start-up companies. Preparation prior to interacting with the media is integral and something we prioritise at Spider PR and this will definitely enhance our stringent briefing process.

Jessica Dixon, Director, Spider PR

Article date

November 17th, 2015

Robert Taylor

Media Trainer

@RT_MediaTrainer

My main passion is media training, and I’m proud to be one of the UK’s most experienced and successful trainers in this field.

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