Nick Clegg: latest TV appearance shows he’s damned whatever he does

Nick Clegg: latest TV appearance shows he’s damned whatever he does

How Nick Clegg must regret those TV debates with Gordon Brown and David Cameron just four years ago. Hailed as fresh, bright and, most of all, different from the other two – an impression Clegg himself was only too keen to emphasise – he set himself up for the mother of all political falls.

Now, his image is about as far from fresh, bright and different as it’s possible to get, and his attempts to reach out to the voters are greeted, often unfairly, with mirthful eye-rolling. His latest? Appearing on a light-hearted Sunday TV programme, Channel 4’s Sunday Brunch, just when events in Ukraine and the horrific fate of a Malaysian airliner were at their peak.

His opponents, of course, are overreacting. Labour’s Grahame Morris said that Clegg had demonstrated an “alarming, cavalier indifference” to the situation in Ukraine. Oh, come off it.

But it does go to show that, once established, political narratives are desperately hard to shift, however hard you try – and Clegg’s narrative is that he’s a toxic presence under whose leadership the LibDems are heading for an electoral pummelling.

It’s difficult to see that narrative changing any time soon.

Article date

July 21st, 2014

Robert Taylor

Media Trainer

@RT_MediaTrainer

My main passion is media training, and I’m proud to be one of the UK’s most experienced and successful trainers in this field.

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