Find out about Robert Taylor Communications in the Media...Media details
Remember that writing for the web demands all the same skills and discipline as any other kind of writing – only much more so. Readers of text on the web are usually called ‘users’, and they have just as functional an attitude as the name implies: if they don’t find information straight away, they will look elsewhere. This makes signposting and brevity the cardinal virtues.
These virtues are made all the more important by the fact that you have only a small space to work in: the browser window is narrower than the page of a document, and a great deal of space is taken up by navigation bars, search boxes, and other standard elements of the site over which you have no control. Fiddly controls and delays while material is downloaded also mean that it is much less easy for readers to skim through text and see what is relevant to them.
Here are some tips when writing for the web: