PRCA offers its members our “writing for brands” course

PRCA offers its members our “writing for brands” course

We’re delighted that the PRCA is offering all its members a writing training course from Robert Taylor Communications, called “Writing for brands’ new tone of voice”.

I’ll be running the course with Chris Shevlin, and it’s aimed at PR consultancies and practitioners throughout the UK and beyond.

In their writing, more and more organisations are moving away from the traditional formal and corporate tone of voice. Instead they want to write in a way that matches their brand. That usually means being more clear, direct and conversational. But how do you write that way? And how do you avoid going too far in the opposite direction? Our workshop shows delegates how to succeed through a simple three-step process, which Chris invented, called Who Do Know™.

Chris and I have been running this workshop, for various clients, for a number of years, so it’s great news that the PRCA wants us to deliver the course to its members in the UK and beyond.

In their writing, more and more organisations are moving away from the traditional formal and corporate tone of voice. Instead they want to write in a way that matches their brand. That usually means being more clear, direct and conversational. But how do you write that way? And how do you avoid going too far in the opposite direction?This one-day workshop will teach you a simple three-step process (Who Do Know™) for doing that. It also shows you a quick and simple technique for getting really practical feedback from your colleagues. And this approach means you’re far less likely to make grammatical mistakes, so we don’t need to distract you with talk of nouns and verbs.This will be a practical day, so you’ll pick up the Who Do Know™ process by brainstorming, writing and discussing. And you’ll leave the course with a toolkit of simple, effective techniques, so your writing hits the right tone of voice and gets the results you want. Topics Why companies are changing the way they write.

How to use Who Do Know™
Ordering and structure
Making your writing open, honest and confident
Learning from feedback
Making sure your tone of voice works wellLearning Outcomes

Understand a powerful process for good, clear writing
Apply that process to all kinds of writing
Know how to improve your writing through feedback from others
Have a tone-of-voice checklist for all your writing – See more at: http://www.prca.org.uk/writing-for-brands-new-tone-of-voice#sthash.MAW3ZHDh.dpuf

In their writing, more and more organisations are moving away from the traditional formal and corporate tone of voice. Instead they want to write in a way that matches their brand. That usually means being more clear, direct and conversational. But how do you write that way? And how do you avoid going too far in the opposite direction?This one-day workshop will teach you a simple three-step process (Who Do Know™) for doing that. It also shows you a quick and simple technique for getting really practical feedback from your colleagues. And this approach means you’re far less likely to make grammatical mistakes, so we don’t need to distract you with talk of nouns and verbs.This will be a practical day, so you’ll pick up the Who Do Know™ process by brainstorming, writing and discussing. And you’ll leave the course with a toolkit of simple, effective techniques, so your writing hits the right tone of voice and gets the results you want.Topics Why companies are changing the way they write
How to use Who Do Know™
Ordering and structure
Making your writing open, honest and confident
Learning from feedback
Making sure your tone of voice works wellLearning OutcomesUnderstand a powerful process for good, clear writing
Apply that process to all kinds of writing
Know how to improve your writing through feedback from others
Have a tone-of-voice checklist for all your writing – See more at: http://www.prca.org.uk/writing-for-brands-new-tone-of-voice#sthash.MAW3ZHDh.dpuf
Article date

October 30th, 2014

Robert Taylor

Media Trainer

@RT_MediaTrainer

My main passion is media training, and I’m proud to be one of the UK’s most experienced and successful trainers in this field.

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