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Any document we send a client should have a neat, self-explanatory file title, and should not be all in upper case. If, for example, we send a proposal to Think London, it shouldn’t be called ‘THINKL_PROP.doc”. Apart from anything else, using the client’s name as the bulk of title doesn’t help them very much – they know what they’re called. Instead, it should be called something like “Taylor-made’s proposal to Think London.doc” – self explanatory and equally useful to us and our client. It should be possible to know what the document is a year later without having to open it.
See also version control.