Passive language (10 things to avoid when writing for a policy audience)
Avoid passive language when writing for a policy audience
By Richard Cheeseman on the June 5th, 2015
Passive language (10 things to avoid when writing for a policy audience)
Fossils exist in language as well as in nature
While living in North Yorkshire years ago I heard this apocryphal…
By Richard Cheeseman on the February 2nd, 2015
Reputation: is your company an Austen or an Edgeworth?
While reading The Nebuly Coat (1903) by John Meade Falkner I…
By Richard Cheeseman on the December 2nd, 2014
Businesses should see themselves with the eyes of Swift
Gulliver’s Travels by Jonathan Swift has become widely known as a…
By Richard Cheeseman on the September 2nd, 2014
Say what you like about the past, but watch what you write
We are now well into the “silly season”. It’s that time…
By Richard Cheeseman on the August 7th, 2014
Cav shows that a little humility is good for the brand
Harrogate in North Yorkshire is celebrated for its spa waters, tea…
By Richard Cheeseman on the July 7th, 2014
