Cameron revs up for 2015

Cameron revs up for 2015

The Prime Minister is going through the gears, priming himself to be in peak condition for the general election in 16 months’ time. In contrast to his mediocre pre-conference interview with Andrew Marr in September , for which I gave him a mere 6 out of 10, his performance last Sunday was considerably better – a solid 8.5.

The key difference this time was that Cameron’s overarching theme was, at last, on show. And it was our first sight of the anti-Labour economic message that will surely play well come 2015: don’t hand back the keys to the people that crashed the car in the first place. Regardless of whether you agree, it’s a powerful analogy and an even more powerful mind picture.

The battle lines for 2015 are being drawn, and the themes for each of the three main party leaders are emerging:

  • Cameron: we’ve taken the tough decisions – don’t let Labour ruin it
  • Miliband: the Tory recovery benefits the rich while ordinary people struggle
  • Clegg: only the Lib Dems will offer a strong, but fair, economyThree good messages, which may well cancel each other out, leading to another coalition government. But which colours will it comprise?We’re in for an almighty battle.
Article date

January 6th, 2014

Robert Taylor

Media Trainer

@RT_MediaTrainer

My main passion is media training, and I’m proud to be one of the UK’s most experienced and successful trainers in this field.

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